Tractor Yto For Sale
Big Wheel Tractor Brand Product Line Of Struggles To See The Results Of Indicators Of Mainstream
[ HC Machinery Industry Network ] Competition in the market and build the perfect product line has been Agricultural Machinery Enterprise Painstaking. To this end, we must first product line planning. From 2004, the State introduced Machinery Subsidy policy, the domestic big wheel tractor industry have seen significant development, companies have accelerated the development of new products, all kinds of new products are constantly improved product type spectrum, but the competition is fierce . Big wheel drag
mainstream brand competition situation From the 2010 National General Class of agricultural subsidies Product catalog can be seen that the existing 38 domestic manufacturers producing 60 horsepower tractor for more than a large wheel tractor products. Among the major brands YTO "East is Red", Futian reves "European Panther" Changzhou "Dongfeng", Changzhou, "often made", the five agricultural levy mountain drag install "Tarzan", the Qing delay "Jiangsu", and the emerging XCMG brand "Kaitedier" Luoyang "Boma" more than 30 brands. Joint ventures and wholly foreign-owned brands include: Dill-day delay, "John Deere", Shanghai New Holland "CNH", Mahindra Yueda (Yancheng), "Huang Hai Jinma" Kubota "KUBOTA", Xinjiang Wing as "Minsk", etc. . Other products in China only in Pin Sold without the manufacturers set up production bases there Wemade, Claes, love subjects such as business, the Italian race step? DEUTZ plant in Dalian, China in 2007, but has not entered state subsidies directory.
Mainstream market outcome indicators From the 2009 round of the tow major brand product sales of view, the domestic big wheel tractor has entered an oligopoly situation. Top three industries in China a delay, Fukuda Revo, Deere products have accounted for the three days of delay 70% of the industry. A delay, Fukuda Revo, clean drag accounts for 65% of the sum of market share, Dill-day delay, Shanghai New Holland, Mahindra Yueda sum accounted for 25% market share. Big wheel drag from the domestic sales results indicators can be seen in absolute sales of domestic product still on absolute advantage. In many enterprises, the China First Tractor, Foton Lovol two combined market share of 50%, occupied half of the country, the only rival is the Deere-day delay. From the product structure analysis, Fukuda Lovol 60 to 80 horsepower advantage. YTO 80 to 100 horsepower has an absolute advantage, the horsepower demand in recent years a large section of the interval. Fukuda 160 horsepower and a substantial drag strength, 100 to 130 horsepower Deere-day delay is an advantage.
Can be seen from the figure, China First Tractor "East is Red", Futian reves "European Panther" market share is constantly rising, demonstrating the advantage of market opportunities for businesses to concentrate, increasing market concentration. Such as the advantage in 2007 than eight companies, other SMEs, also a 25% market share. 2009, then to 5%, indicating a large round of competition has been fierce drag. SMEs to survive the difficulties, the industry has a high threshold, operation, and increased risk of new entrants need to think twice.
Competitive mainstream brands product line depth
Product line layout. Product is a concentrated expression of corporate competitiveness. 300 horsepower products only in the northeast, the Xinjiang region, farms, land reclamation system requirements, the current production capacity of domestic enterprises have not yet, still rely on foreign imports to meet demand. Given the level of domestic agricultural productivity, we are only 300 local and foreign big wheel tractor horsepower products for analysis.
Can be seen from the figure, China First Tractor "East is Red" and Fukuda reves "European Panther" big wheel tractor most complete product line, has been covering 60 to 300 horsepower from the entire series. Product line depth of the market performance, a drag, "The East is Red" and Fukuda, "European Leopard" is the perfect product type with a spectrum of sufficient depth of product line only to ensure the two companies market share in recent years, climbing competitive strength is growing. In addition, the Deere-day delay, Shanghai New Holland, Yellow Gold Masanjia enterprise product line depth and width are at par between the user's choice is relatively narrow, but also determine its market potential necessarily inferior to drag the "Oriental Red "and Fukuda EUROPARD. Other brands, in addition to Changzhou, "Dongfeng", Changzhou, "often made" clear delay "Jiangsu" 100 horsepower less than the entire product line, other manufacturers are not the product type spectrum insufficiency, or lack of depth and breadth of product line, affecting the user's choice, also decided to brand in the market influence.
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